It was a war that was waiting to happen. With the entry of many a cell operator, the only way out was to get someone to model who is a smooth operator. And who else can fit the bill than Aby’s baby, Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Group’s mobile service operator Idea Cellular’s turn to sign on the most saleable endorsement star. Idea Cellular has appointed Abhishek Bachchan as its new brand ambassador. “Yes, I’ll be endorsing Idea Cellular” confirms Abhishek Bachchan from Namibia, where he is shooting for Drona. Idea and Abhishek’s association is said to be one of the most expensive deals of the recent times. The telecomm company has signed a 3 year deal with the star.Thursday, 11 October 2007
Abhishek Bachchan will now endorse Idea Cellular
It was a war that was waiting to happen. With the entry of many a cell operator, the only way out was to get someone to model who is a smooth operator. And who else can fit the bill than Aby’s baby, Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Group’s mobile service operator Idea Cellular’s turn to sign on the most saleable endorsement star. Idea Cellular has appointed Abhishek Bachchan as its new brand ambassador. “Yes, I’ll be endorsing Idea Cellular” confirms Abhishek Bachchan from Namibia, where he is shooting for Drona. Idea and Abhishek’s association is said to be one of the most expensive deals of the recent times. The telecomm company has signed a 3 year deal with the star.
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Do you actually read/understand before you accept to do an advertisement? The recent advertisement of 'Idea' is probably a very wrong advertisement to have enacted. Are you remotely aware of what message you are actually sending accross- you/ the creative director for this advertisement has sent the message of- NOT HAVING AN IDENTITY IS GOOD !BRILLIANT...just what we need for a nation full of of people swayed by people who live out of creating fantasy!!! Acting is a hard profession- yes, but brainless- I had no clue..... a very myopic venture by Idea (as if they really care..!!)... Think before you 'act' please, for heaven`s sake!
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