Nokia announced its association with Bollywood’s most awaited multi star blockbuster, Om Shanti Om (OSO), as a part of its strategy to enrich mobile user’s experience. This tie-up will let Nokia users to exclusively watch OSO movie clips, behind the scenes videos, ring tones and wallpapers on their mobile Phones.Nokia has created a special OSO Crazy Mobisode’, animated character of OM (played by Shah Rukh Khan) that can be downloaded exclusively on all Nokia GPRS enabled handsets by dealing 55555 or from www.nokia.co.in/oso, a special website created for Nokia and OSO association.
Speaking at occasion, Mr. Bob McDougall Director sales, Nokia India said, “Mobile entertainment is a key pillar of our strategy and is poised to drive the mobility industry in a big way. Through this tie up, we will bring alive our vision of combining internet and mobility to provide consumer an enhanced media rich mobile experience. Bollywood is the most popular downloads mobile content besides sports and fashion in India. We are confident that OSO crazy and the other exclusive OSO content will provide our consumer an enhanced media rich mobile experience’.
OSO Crazy Mobisodes are five different animated characters of OM in OSO. These include OM- the Cowboy; OM-the friend; OM – The Dacoit; OM –The Thinker: and OM – The Super star. These will be short video episodes dubbed in Shah Rukh Khan’s voice himself. This OSO Crazy animated caricature will be exclusively available on all Nokia GPRS enabled handsets by sending OSO as SMS to 55555 or from www.nokia.co.in/oso a special website created for Nokia and OSO association.
Commenting on the OSO partnership with Nokia, leading star, Shah Rukh Khan said,” this unique platform represent the blend of two of the fastest growing sectors in India- entertainment and mobility. The association with Nokia has been great and the team at Nokia has created some truly amazing fun animations of the character of OM Shanti OM. Shah Rukh Khan further added” OSO is a film for all with wholesome entertainment.”
Nokia is also hosting a ‘meet and greet’ contest for the leading star of the movie, On Shanti Om. Consumers who will purchase a Nokia 5311, Nokia 3110 Classic, and 3500 Classic, 3500 Classic, 5200,5300,5700,6233 M or 6300 will get a chance to answer a question on Nokia and OSO. Basis on a lucky draw, 40 couples across India will get the opportunity to meet OM (the lead actor, Shah Rukh Khan) in Mumbai, in early December, 2007. All expenses including travel and hotel for the contest will be borne by Nokia. Consumers can also log on to www.nokia.co.in/oso and submit their entries.
Mr. McDougall further added,” We expect mobile devices to become the most popular platform for enjoying digital content. According to FICCI & Price water house Coopers study dated earlier this year, it is already preferred by over 200 million people across India itself”.
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